A more human resource
ADP was a leader and innovator in the field of human resource management, but there was a problem – nobody saw them as trailblazers and instead only knew them as the company on their paystub. So how do you make this innovative global human resources company seem approachable? You focus on what they manage best – humanity. So with a fully integrated campaign that romanced the human component of the workplace, we successfully turned ADP into more than just a logo on a paycheck.