CRICUT

A world of creative possibilities

Cricut became a big player in crafting with innovative machines that could cut intricate designs into a wide array of materials including paper, fabric, and vinyl. Over 1.5 million American crafters already owned one, but the company wanted to see growth among young, independent crafters – the Etsy generation, if you will. This campaign gave Cricut an overhaul from the website up, giving a crafters from all walks of life a rallying point for all their creative needs.