CSX Rail needed a program that tied into its partnership with The Weather Channel. After spending some time browsing their site and watching their braodcasts, we came to the realization that bad weather is about the only thing TWC ever talks about. Floods. Tornadoes. Polar Vortexes. So we decided to create something that focused on nice weather. The product was Perfect Weather Chasers, a social initiative designed to get people talking about beautiful weather for a change.